YouHero’s spring season will be a strong landing in famous domestic and international exhibitions, and we are going to the new future of health products together!

In the spring of 2025, YouHero sea buckthorn products will appear in domestic and international industry events with vigorous momentum, from Shenzhen to Tokyo, using natural and healthy sea buckthorn products as a medium to convey brand power to the world, seize market opportunities and open a new chapter in the globalization layout of health products!

1. Global High-End Food Show (Shenzhen): the first show of the year, anchoring the industry wind vane

On February 23-25, the 24th Global High-end Food Exhibition was grandly opened in Shenzhen Baoan International Convention and Exhibition Center. As the first exhibition of the year in the food industry after the Spring Festival, YouHero Beverage Division deeply participated in the exhibition and started dialogues with buyers, distributors and industry experts from all over the world, so as to accurately capture the trend of consumption upgrading in the field of high-end food and beverages. Through on-site tasting and technical exchanges, YouHero Sea Buckthorn Juice has gained high attention with the dual advantages of “natural nutrition + scientific formula”, which will inject strong momentum for the market expansion in 2025.

2. Tokyo Health Expo: International Stage, Interpreting New Health Concepts

From February 26th to 28th, the 43rd Japan Health Expo was held at Tokyo Big Sight with the theme of “Focus on the health of human, society and the earth”. As a leading enterprise of Chinese sea buckthorn industry, YouHero once again landed in Japanese market, bringing sea buckthorn series products and innovative technology to show the natural advantages and technological strength of Chinese sea buckthorn industry to the world. During the exhibition, the team carried out in-depth exchanges with Japan Health Food Association, organic product certification organizations, etc., and shared the brand concept of “Natural Nutrition + Sustainable Development” through the industry seminar, paving the way for the subsequent layout of the Southeast Asian market.


Among many exhibitors, YouHero Sea Buckthorn Series organic products quickly attracted the attention of professional buyers and visitors with their natural, healthy and green characteristics. During the exhibition, more than 300 new and old customers visited YouHero booth. After tasting and understanding the products, they all admired the professionalism of YouHero and the high quality of the products. A buyer from Europe said, “YouHero sea buckthorn products have shown a very high standard in both raw material control and production process, and we are very much looking forward to further cooperation in the future.” On the spot, many customers expressed their intention of cooperation on the spot, and some buyers even signed preliminary cooperation agreements with YouHero. This is not only a high recognition of YouHero’s sea buckthorn series of organic products, but also marks that YouHero has taken a solid step on the road of market development.

3. FIC Shanghai: Technology is King, Defining New Industry Standards

From March 17-19, YouHero sea buckthorn products appeared in Shanghai FIC Food Additives & Ingredients Exhibition again and stood out among 1,672 exhibitors. During the exhibition, by participating in academician forum, regulation and standard seminar and several new product conferences, YouHero demonstrated the core advantages of sea buckthorn extract technology, aseptic cold filling process, etc., and won the authoritative recognition of the industry. At the booth, the “clean label” concept of YouHero sea buckthorn products (no additives, pure natural ingredients) triggered a hot discussion and became a new benchmark in the health drink track.

Breaking the game with quality, navigating with health. From domestic to international, from channel deep plowing to technology empowerment, YouHero sea buckthorn products have shown the unlimited potential of sea buckthorn industry in all aspects in domestic and international exhibitions. This not only realized the double growth of brand reputation and market share, but also drew the blueprint for the globalization of sea buckthorn drinks through cross-regional and cross-field resource integration. In the future, YouHero will continue to uphold the concept of “Good Sea Buckthorn YouHero Quality and Innocence”, to promote the upgrading of sea buckthorn industry, and to make Chinese sea buckthorn go to the world!